GEICO Gaming

Building a competitive esports brand & broadcast

GEICO Gaming is GEICO’s esports sub-brand, which offers sponsorship opportunities and support to the video game industry. We worked with GEICO Gaming to develop a brand and broadcast for “Watchstone,” a monthly Hearthstone livestreamed tournament which garnered thousands of concurrent viewers. We were presented with the opportunity to study the competitive landscape of the digital card game “Hearthstone” and develop an innovative broadcast that would attract viewers and professional players. RMC created the brand, publicized the event, coordinated talent (including broadcasters and players), and directed the livestream. Watchstone was a great success, garnering social media engagement for esports influencers, viewers on Twitch, and rabid fans waiting for the next broadcast.